Monday, August 22, 2005

Boswelox or Bollocks?

British women are less likely to use anti-wrinkle creams than other western European women, research suggests . Market analyst Mintel found 36% of British women used the creams compared with about a half of French women and Spaniards and two thirds of Germans. German women were most concerned about ageing, with many girls using anti-ageing creams from age 15. But in Britain, 65% of the 25,000 women questioned said drinking plenty of water was the key to good skin.

Hmm now that sounds kinda cool - It does however astound me that the Germans are most worried about ageing! I mean it's not like German women are widely known to be beautiful - I would have thought they would be more worried about shaving foam then Anti-wrinkle creams.

More importantly though L'Oreal's advert claimed that 76% of 50 women (hmm only 50 women huh!) who self-evaluated the effects of the cream after three weeks reported visible reduction of their expression lines. - Er really? - It also said the product was "the first anti-creasing cream with Boswelox to counteract skin micro contractions" and could "rapidly reduce wrinkles". (O they forgot it also rapidly increased the size of your credit card bills)

Now women surely don't actually buy this stuff to look younger do they? I Mean do they? - Ive been looking into the national sales of this "cream" and its astonishing - i cant give you an exact figure as it seems no-one out there in the interweb actually wants to give out this amazing info - But is this right? - Do women think that they can stop the hands of time and reduce wrinkles? Does this cream hold the elixior of life itself? - I think not.

Even worse ! It seems us blokes are doing it too! - My god - what the hell are you doing - Rubbing Boswelox on your face at the age of 30 odd - You what ? - First there was Henry Cooper and Brut 33 (apparently it's making a comeback), then came Lynx (otherwise known as Axe) and before long men like Vinnie Jones admitted to using moisturiser.

Anti-wrinkle cream - NO!

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